A Salman Khan movie on Eid releases with such a deafening buzz that you could burst an eardrum.
What's more, this time around, the decibel levels are higher because B-Town's Hero No. 1 is on a hat-trick; his two earlier festival releases Wanted (2009) and Dabangg (2010) did phenomenal numbers at the box office.
On August 31, Salman comes to the theatres with Reliance Entertainment's Bodyguard and the trade analysts predict the movie will set fresh records. Of course, he himself is very non-chalant about the hype and hoopla accompanying his festival release. Says Salman, "The media and the trade say that Eid and Salman have become synonymous, etc. I don't think like that. This time Eid and Ganpati are likely to be on the same day. I'm more excited about that. Hindu-Muslim revelry is something I cherish. If I bring a film that doesn't do it for my audience in a festival season, then it will not work. No one is going to see a film unless a promo excites them. The festive season is all about watching a purely entertaining film. If the promo is boring or ridiculous, then the audience will not come to see my film whether it is Eid, Ganpati or Diwali. You have to excite your audience.''
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